SullivanMunce Identity
[r]evolve entered into the proposal process for the identities of the P.H.Sullivan Museum and Munce Art Center more than a week behind the other agencies involved in the pitch. Knowing that a lot of ground needed to be covered quickly, a strategy was developed to ensure a fast and hard pitch—change the name of the organization and introduce a four-letter word into the foundation's vocabulary. The pitch hit home, and SullivanMunce / SUMU was born.