Innovation...
10 November, 2004
[r]evolve announced today that the “We Don't Rent To” campaign for the J.C. Hart Company has been awarded the 2004 “Best Industry Innovation” award by the Apartment Association of Indiana. The ad campaign, which used radio, print and outdoor advertising, drove thousands of unique visitors to a micro-site targeting educated renters between the ages of 18 and 34. The ads, each featuring a J.C. Hart lifestyle amenity, ran in local magazines, bar restrooms, alternative radio stations and on billboards in and around the Indianapolis area. More information is available at http://www.WeDontRentTo.com/