Everyday. Revolution.
[r]evolve is a cross-media design lab. We focus on increasing brand resonance with educated consumers between the ages of eighteen and thirty-five through the exploration of new and innovative ideas in the fields of interactive, motion and print design.

Brand Resonance—
What is a brand? Is it a logo? A marketing strategy? Hype? The easiest way to understand “branding” is to think of it as the relationship that an organization has with the world. In that sense, branding is the distillation and reapplication of a company's core values through all available media. Branding occurs every time an organization interacts with the world. It can be a controlled process or it can be an organic one—it depends on the value that a company places on controlling that relationship. A brand that resonates well with consumers does so because it has a place of relevance in their daily lives. At [r]evolve, our clients seek to increase brand resonance because they understand that branding has the ability to tap into emotional responses that run deeper than their immediate commercial objectives.

Strategic Process—
If it is our creativity that makes our work innovative, it is our process that makes it both relevant and strategic. At [r]evolve, every project begins with research into the internal and external factors that make our client's situation unique. By working collaboratively with our client, the data that we collect is transformed into meaningful information that serves as the basis for a brand strategy. With a formal strategy in place, we are able to produce component brand materials that are not only well designed, but are designed well together.

[r]evolutionaries—
At [r]evolve, our senior creative team has over forty years of combined advertising and design experience, ranging from print collateral and identity design to broadcast graphics and cd-rom development. Our Indianapolis design lab is lead by Charles Hinshaw and Betsy Ismail. Charles's background includes eight years of interactive and motion design experience working with clients in Los Angeles, Tokyo, New York, and Indianapolis. Betsy brings to [r]evolve eighteen years of design experience working with ad agencies and design firms in Dayton, Cincinnati, and Indianapolis. Our German design lab is lead by Karen Krings, whose background includes fifteen years of design in Cincinnati, New York, London, and Köln. In addition to having an experienced senior staff, [r]evolve has cultivated an international network of creative talent—ranging from award winning film directors to little-known, but amazingly talented, illustrators and artists.